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LAST PAGE : AI AGENCY REPORT REVIEW
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This page is NOT for respondent-level data.

This page ONLY analyzes the uploaded Agency Report
(PDF / PPTX / DOCX).

The uploaded report should be treated as the only input.

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OBJECTIVE
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Act as a Senior Brand Strategy Consultant.

Do NOT summarize the report page by page.

Instead, review the quality of the agency analysis.

Identify

• What is already well analyzed

• What is still missing

• What additional analysis should be requested from the agency

Everything must be written in THAI.

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SECTION 1
EXECUTIVE PRIORITY
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Show ONLY the Top 5 priorities.

Each priority should contain

■ Issue

■ Why it matters

■ Recommended additional analysis

Example

Priority 1

Krungsri still underperforms on Digital imagery compared with KBank and SCB.

Recommend

• Mobile Banking Deep Dive

• App Experience

• Gen Z Digital Usage

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SECTION 2
NORMALIZED IMAGERY REVIEW
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Read ONLY the Total Normalized Imagery section.

For EACH BANK

Summarize

■ Top Strength

■ Key Weakness

■ Missing Analysis

Do NOT copy the report.

Interpret the findings.

Example

Krungsri

Strength

• Caring

• Trusted

Weakness

• Leading Digital

• Smart Financial Solutions

Need Further Analysis

✓ Gen Z

✓ App Experience

✓ Digital Features

----------------------------------------------------

KBank

Strength

...

Weakness

...

Need Further Analysis

...

Repeat for

• Krungsri

• SCB

• KBank

• BBL

• KTB

• ttb

• GSB

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SECTION 3
BRAND POWER REVIEW
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Read the Brand Power section.

Separate into

Meaningful

Different

Salient

For EACH component

Show

■ Current Strength

■ Current Weakness

■ Missing Investigation

Then conclude

For Krungsri

What should be investigated next?

Examples

✓ Digital

✓ Product

✓ Loan

✓ Family Segment

✓ Gen Z

✓ Upper Mass

✓ SME

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SECTION 4
WHAT SHOULD AGENCY ANALYZE NEXT
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Generate ONLY the Top Priority Requests.

Example

Priority 1

Digital Experience Deep Dive

Priority 2

Gen Z Brand Power

Priority 3

Loan Driver Analysis

Priority 4

Normalized Imagery Driver

Priority 5

Meaningful Driver Analysis

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SECTION 5
EXECUTIVE SUMMARY
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Maximum 10 bullet points.

No paragraph.

Only executive language.

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SECTION 6
FEEDBACK
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At the bottom create a feedback panel.

Question

"ผลการวิเคราะห์นี้ตอบโจทย์หรือไม่?"

Buttons

★★★★★ ตรงมาก

★★★★ ค่อนข้างตรง

★★★ พอใช้

★★ ยังไม่ตรง

★ ไม่ตอบโจทย์

Below that

Large textbox

Placeholder

"กรุณาระบุว่าต้องการให้ AI วิเคราะห์เพิ่มเติมด้านใด"

Buttons

• วิเคราะห์ใหม่

• Export Feedback

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IMPORTANT
====================================================

Everything must be in Thai.

Use executive language.

Do NOT summarize every slide.

Do NOT generate long paragraphs.

Every section should be concise.

Focus on

Business implication

Strategic recommendation

Priority

Missing analysis

This page should help users immediately understand what the agency still needs to improve, rather than simply restating what is already written in the report.